For cleaning companies
The CRM for cleaning companies that quotes first and wins regulars
Cleaning enquiries are often urgent: “the inspection is on Friday”. Lidora is a CRM for cleaning companies that replies in seconds, asks the questions you need to price the job, books quote visits for bigger contracts and follows up until the client says yes.
- 7 days free, no card needed
- Set up for cleaning businesses
- One price for your whole team
In short
Lidora is a CRM for cleaning companies in the UK. It collects domestic, end of tenancy, office, carpet and after-builders cleaning enquiries in one list, replies straight away by WhatsApp, text or email, books quote visits for larger jobs and tracks each quote until the client is booked in. Plans start at £39 a month, with a 7-day free trial.
What to look for in a CRM for cleaning companies
- Instant replies, because end of tenancy and one-off cleans are booked in hours.
- The right questions up front: property size, how often, and extras like ovens or carpets.
- Quote visits for offices and big domestic jobs, with reminders.
- Quote values, so you can see which regular contracts are close to signing.
- Lead sources, to see whether letting agents, ads or your website bring the best clients.
- One price for the team, so supervisors and the office can all use it.
Sound familiar?
Lots of enquiries, too little time to reply
You and your team are out cleaning all day. The enquiries that sit in an inbox until evening are the ones you lose.
Urgent jobs, slow replies
A tenant needs a clean before Friday and books the first company that answers.
Can't price without details
How many bedrooms? Is the oven included? Each answer takes another message.
Office quotes that drift
A commercial enquiry needs a visit and a proposal, then nobody follows it up.
One-offs that never become regulars
Happy one-off clients aren't asked about a regular clean.
Every enquiry, one list
Domestic, tenancy and office cleans, side by side
Every enquiry lands in one list with the type of clean, the property and the client’s notes. Your board shows every quote visit, quote sent and booked job, with values for regular contracts.
- Type of clean and property on each lead
- Quote values for regular and office contracts
- Leads shared fairly between your team
- Notes and photos kept with each client
Instant replies
Reply in seconds and ask what you need to price it
Lidora replies the moment someone enquires, by WhatsApp, text or email, and asks the questions you need: size, how often and any extras. Follow-ups continue until they reply.
- Email follow-ups on every plan
- Automatic WhatsApp and texts on Growth and Pro
- Saved replies with your prices
- Quiet hours for evenings
Quote visits
Bigger clients book a quote visit online
For offices, after-builders and large homes, send your booking link and let the client pick a time for a quick visit. They get a confirmation and a reminder, and the visit goes in your calendar.
- Your hours and supervisors
- Day-before reminders
- Clients can move their own visit
- A shared calendar for the team
New in Lidora
More ways Lidora wins you cleaning contracts
Lidora keeps adding the things cleaning companies asked for.
Missed calls texted back
Can't answer? The caller gets a text from your business within seconds, can leave a voicemail and becomes a lead (Growth and Pro).
Quotes chased for you
When a quote goes out, Lidora checks in a few days later, and again, until they say yes or no.
WhatsApp from your own number
Your first reply, review and payment requests go out from your business WhatsApp number. You carry on the chat on your phone (Growth and Pro).
Google reviews on autopilot
Every won customer gets your Google review link at the right moment. See and reply to every Google review in Lidora.
Directory leads, in by themselves
Lead emails from Checkatrade, Bark, MyBuilder and others become leads with an instant reply.
Jobs you can share
Click a booking to change it, print a job sheet or send the details to your team on WhatsApp.
Ready-made for you
Set up for cleaning from day one
Choose “Trades & home services” when you sign up, then rename stages to suit cleaning, for example “Quote visit booked” and “Booked in”. Add your own questions in Custom fields.
Questions on your enquiry form
- How urgent?
- Property type
- Job details (bedrooms, how often, extras)
- Access and parking notes
- Add your own, such as "Number of bedrooms" or "Keys collected from"
Add services like regular domestic clean, end of tenancy, office cleaning, carpet cleaning and after-builders clean.
Your stages
- New enquiry
- Contacted
- Quote visit booked
- Quote sent
- Booked in
First message, sent for you
Hi Tom, thanks for contacting Sparrowhawk Cleaning ✨ We can usually fit end of tenancy cleans in this week. Is the flat empty, and would you like the oven and carpets done too?
Booking form: Free quote visit
How it works
Quoting faster from today
Start your free trial
Sign up, choose “Trades & home services” and rename a couple of stages for cleaning.
Connect your enquiries
Connect your website form with the WordPress plugin, Zapier or the API, and Facebook lead ads on Growth and Pro.
Reply, quote, book
Instant replies go out, quote visits book themselves and every quote gets a follow-up.
An honest fit
Lidora wins the clients. Your other tools run the cleans.
Lidora is the part of your business that wins the work. It works alongside the tools you already use to run the jobs.
Lidora does
- Every enquiry in one list, answered in seconds
- Questions to price the job, by WhatsApp
- Quote visits booked online
- Quotes and regular contracts tracked
- Reports on where your best clients come from
- Missed calls texted back (Growth and Pro)
- Quotes chased automatically
- Google review requests after every job
Keep your other tools for
- Cleaner rotas and recurring job scheduling
- Checklists and timesheets
- Invoicing and direct debits
- Payroll
Keep your scheduling and accounting tools for running the cleans. Lidora gets the client to book.
Plans
Simple prices for cleaning companies
Starter suits a small team answering by email. Growth adds automatic WhatsApp and texts, which clients reply to fastest.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Price per month | $49£39 | $99£79 | $199£159 |
| Users | 2 | 5 | Unlimited |
| Booking forms | 1 | 3 | Unlimited |
| File storage | 500 MB | 2 GB | 20 GB |
| Leads | Unlimited | Unlimited | Unlimited |
| Leads, pipeline, calendar and quotes | Yes | Yes | Yes |
| Calendar booking box: edit, print and share jobs | Yes | Yes | Yes |
| Email follow-ups after enquiries and quotes | Yes | Yes | Yes |
| Google review requests | Yes | Yes | Yes |
| See and reply to your Google reviews | Yes | Yes | Yes |
| Enquiry forms and website leads | Yes | Yes | Yes |
| Leads from Checkatrade, Bark and other emails | Yes | Yes | Yes |
| Import from CSV or Excel | Yes | Yes | Yes |
| One-tap WhatsApp and calls | Yes | Yes | Yes |
| Custom fields, templates, own logo | Yes | Yes | Yes |
| Media, reports and the monthly results email | Yes | Yes | Yes |
| Team permissions, two-step login, backups | Yes | Yes | Yes |
| Phone app with new-lead alerts | Yes | Yes | Yes |
| Automatic WhatsApp templates | No | 5 | 10 |
| Automatic WhatsApp messages a month (included) | No | 250 | 750 |
| Automatic texts through Twilio | No | Yes | Yes |
| Missed calls texted back | No | Yes | Yes |
| Website chat widget | No | Yes | Yes |
| Surveys | No | Yes | Yes |
| Google reviews widget for your website | No | Yes | Yes |
| Facebook and Instagram lead ads | No | Yes | Yes |
| Smart phone alerts ("still waiting", morning summary) | No | Yes | Yes |
| Marketing spend and cost per lead | No | Yes | Yes |
| Activity log and automatic report emails | No | Yes | Yes |
| No "Powered by Lidora" | No | No | Yes |
| Support | Email and WhatsApp | Priority, same working day | |
| Setup help | Guides | 30-minute setup call | 1-hour setup and training call |
| Setup fee | None | None | None |
| Free trial | 7 days | Upgrade from the trial | Upgrade from the trial |
FAQ
Questions cleaning companies ask
What is the best CRM for a cleaning company?
A cleaning company needs a CRM that answers enquiries quickly, gathers the details to price a clean and follows up quotes for regular and office work. Lidora does that from £39 a month for the whole business.
Can Lidora schedule my cleaners?
No. Lidora books quote visits and tracks enquiries and quotes. For recurring cleans, rotas and timesheets, keep using your scheduling software.
Is it good for end of tenancy cleaning?
Yes. End of tenancy enquiries are urgent, and Lidora replies in seconds, asks the key questions and shows you which jobs need booking this week.
Can I add my own enquiry questions?
Yes. Custom fields let you add questions like number of bedrooms, how often or "Is the property empty?", and they appear on your enquiry and booking forms.
Can letting agents send me work through Lidora?
Agents can use your booking form or website form, and every enquiry lands in Lidora. You can keep all of one agent's properties together in notes.
How much does it cost?
Starter is £39 a month, Growth £79 and Pro £159, for the whole business. No setup fee, no contract, and a 7-day free trial without a card. Prices exclude VAT.
Can you build my website and do my SEO as well?
Yes. Our team at NexGen Rank offers one complete package for cleaning companies: a website, full local SEO, your Google Business Profile and Lidora, all set up for you. See what's included or book a free call.
Done for you
Want more cleaning contracts, not just a CRM?
Our team at NexGen Rank can build your website, do your local SEO, look after your Google Business Profile and set up Lidora for you. One package for cleaning companies, one team, more enquiries.
A website that wins jobs
Fast, mobile-first, written for your trade and your area, with enquiry and booking forms built in.
Full SEO
Local SEO every month: the pages, keywords and links that put you in front of people searching near you.
Google Business Profile
Set up, optimised and kept active with posts, photos and review requests.
Lidora CRM, set up for you
Every enquiry answered in seconds, followed up and booked in. We set it all up and train your team.
One complete package from NexGen Rank, the team behind Lidora. We talk through what you need on a free call first. The package is arranged and invoiced by NexGen Rank, separately from a Lidora plan.
Be the first cleaner they hear from
Try Lidora free for 7 days. No card needed.