For beauty, lash, brow & nail salons
The CRM for beauty salons that answers every DM
New clients message you on Instagram, WhatsApp and your website, often while you’re mid-treatment. Lidora is a CRM for beauty salons that replies in seconds, books new clients in with patch test reminders and follows up bridal and package enquiries, so fewer potential clients slip away.
- 7 days free, no card needed
- Set up for beauty salons
- One price for your whole team
In short
Lidora is a CRM for beauty salons in the UK. It catches new-client enquiries from Instagram and Facebook lead ads, your website and WhatsApp, replies in seconds, lets clients book online with confirmations and reminders, and follows up bridal and package enquiries. It works alongside your salon booking app and costs from £39 a month, with a 7-day free trial.
What to look for in a CRM for beauty salons
- Instant replies to DMs and ads, because new clients book with whoever answers first.
- WhatsApp, the way your clients already like to talk.
- Patch tests and allergies noted on the enquiry before the first appointment.
- Bridal and event enquiries tracked with dates and prices, and followed up.
- Online booking with reminders for consultations and first visits.
- It works with your booking app, so you don’t have to change how regulars book.
Sound familiar?
Busy chairs, missed new clients
Your regulars rebook themselves. It’s the new clients, asking questions in DMs, who need a fast, friendly answer.
DMs you can't answer mid-treatment
By the time you've finished a full set, the enquiry has booked elsewhere.
Bridal enquiries that drift
A bride asks for prices for her and three bridesmaids, then never hears back.
Forgotten patch tests
First-time clients arrive without a patch test, and the appointment can't go ahead.
Paying for ads that don't book
Instagram lead ads bring names and numbers, but nobody follows them up.
Every new client, one list
Lashes, brows, nails and bridal, all in one place
New enquiries from Instagram and Facebook lead ads (Growth and Pro), your website and booking forms appear in one list. Each moves from new enquiry to price sent and booked in, so you can see who still needs a reply.
- Stages made for salons
- Event dates for bridal and party bookings
- Prices and values for bigger bookings
- Shared between your team and reception
Instant replies
A friendly reply in seconds
The moment someone enquires, Lidora sends a warm WhatsApp, text or email in your salon’s name, with your booking link and patch test info if it’s their first time. Follow-ups carry on gently until they reply.
- WhatsApp and texts on Growth and Pro
- Email follow-ups on every plan
- Saved replies for prices and aftercare
- Quiet hours, so no late-night messages
Online booking
New clients book their first visit online
Share your Lidora booking link for consultations, patch tests or first appointments. Clients get a confirmation and a reminder, and can move their own booking.
- Your team and opening hours
- Day-before reminders
- Change or cancel links for clients
- Great for consultations and bridal trials
New in Lidora
More ways Lidora wins you salon bookings
Lidora keeps adding the things beauty salons asked for.
Missed calls texted back
Can't answer? The caller gets a text from your business within seconds, can leave a voicemail and becomes a lead (Growth and Pro).
Quotes chased for you
When a quote goes out, Lidora checks in a few days later, and again, until they say yes or no.
WhatsApp from your own number
Your first reply, review and payment requests go out from your business WhatsApp number. You carry on the chat on your phone (Growth and Pro).
Google reviews on autopilot
Every won customer gets your Google review link at the right moment. See and reply to every Google review in Lidora.
Directory leads, in by themselves
Lead emails from Checkatrade, Bark, MyBuilder and others become leads with an instant reply.
Jobs you can share
Click a booking to change it, print a job sheet or send the details to your team on WhatsApp.
Ready-made for you
Set up for salons from day one
Choose “Hair & beauty salons” when you sign up. Lidora comes with salon stages, the questions you ask new clients, an appointment booking form and friendly messages.
Questions on your enquiry form
- New client?
- Preferred stylist or therapist
- Best time for appointments
- Event date (wedding, party…)
- Patch test done?
- Allergies / sensitivities
Add your services, such as lash extensions, brows, nails, facials and bridal makeup, to see which bring in the most new clients.
Your stages
- New enquiry
- Contacted
- Consultation booked
- Price sent
- Booked in
First message, sent for you
Hi Holly, thanks for messaging Velvet & Rose Beauty 💕 First-time lash clients need a quick patch test 24 hours before. You can pick a time here and we'll remind you.
Booking form: Book your appointment
How it works
Answering DMs by tonight
Start your free trial
Sign up and choose “Hair & beauty salons”. Your salon CRM is ready in a minute.
Connect your enquiries
Connect Instagram and Facebook lead ads (Growth and Pro), your website form and your booking link.
Book new clients in
Replies go out by themselves, new clients book online and bridal enquiries get followed up.
An honest fit
Lidora wins new clients. Your booking app keeps the regulars.
Lidora is the part of your business that wins the work. It works alongside the tools you already use to run the jobs.
Lidora does
- Answers new-client enquiries in seconds
- WhatsApp, text and email in one inbox
- Online booking for consultations and first visits
- Follows up bridal and package enquiries
- Shows which ads bring clients who book
- Missed calls texted back (Growth and Pro)
- Quotes chased automatically
- Google review requests after every job
Keep your other tools for
- Your full salon diary and staff rotas
- Taking payments, deposits and gift cards
- Stock and retail sales
- Loyalty points
Keep your salon booking app (like Fresha, Phorest or Timely) for regulars and payments. Lidora makes sure new enquiries become clients.
Plans
Simple prices for beauty salons
Salons running Instagram ads usually choose Growth for lead ads and automatic WhatsApp. One price for the whole salon.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Price per month | $49£39 | $99£79 | $199£159 |
| Users | 2 | 5 | Unlimited |
| Booking forms | 1 | 3 | Unlimited |
| File storage | 500 MB | 2 GB | 20 GB |
| Leads | Unlimited | Unlimited | Unlimited |
| Leads, pipeline, calendar and quotes | Yes | Yes | Yes |
| Calendar booking box: edit, print and share jobs | Yes | Yes | Yes |
| Email follow-ups after enquiries and quotes | Yes | Yes | Yes |
| Google review requests | Yes | Yes | Yes |
| See and reply to your Google reviews | Yes | Yes | Yes |
| Enquiry forms and website leads | Yes | Yes | Yes |
| Leads from Checkatrade, Bark and other emails | Yes | Yes | Yes |
| Import from CSV or Excel | Yes | Yes | Yes |
| One-tap WhatsApp and calls | Yes | Yes | Yes |
| Custom fields, templates, own logo | Yes | Yes | Yes |
| Media, reports and the monthly results email | Yes | Yes | Yes |
| Team permissions, two-step login, backups | Yes | Yes | Yes |
| Phone app with new-lead alerts | Yes | Yes | Yes |
| Automatic WhatsApp templates | No | 5 | 10 |
| Automatic WhatsApp messages a month (included) | No | 250 | 750 |
| Automatic texts through Twilio | No | Yes | Yes |
| Missed calls texted back | No | Yes | Yes |
| Website chat widget | No | Yes | Yes |
| Surveys | No | Yes | Yes |
| Google reviews widget for your website | No | Yes | Yes |
| Facebook and Instagram lead ads | No | Yes | Yes |
| Smart phone alerts ("still waiting", morning summary) | No | Yes | Yes |
| Marketing spend and cost per lead | No | Yes | Yes |
| Activity log and automatic report emails | No | Yes | Yes |
| No "Powered by Lidora" | No | No | Yes |
| Support | Email and WhatsApp | Priority, same working day | |
| Setup help | Guides | 30-minute setup call | 1-hour setup and training call |
| Setup fee | None | None | None |
| Free trial | 7 days | Upgrade from the trial | Upgrade from the trial |
FAQ
Questions salon owners ask
What is the best CRM for beauty salons?
For a beauty salon, a CRM is most useful for new clients: answering DMs and ad enquiries fast, booking first visits and following up bridal or package enquiries. Lidora does that and works alongside your booking app, from £39 a month.
Do I still need my salon booking app?
Probably, yes. Lidora isn't a full salon diary with payments and rotas. Use it to win new clients and keep your booking app for regulars and payments.
Does Lidora work with Instagram?
Yes. On Growth and Pro, Instagram and Facebook lead ads come straight into Lidora and get an instant reply. For Instagram DMs, add a link to your Lidora booking form or WhatsApp in your bio and replies.
Can Lidora remind clients about patch tests?
Yes. Your first message can include patch test details, the enquiry form records whether it's done, and booking reminders go out the day before.
Is it good for bridal makeup and hair?
Yes. Record the wedding date, the number of people and the price, and follow up until the bride confirms.
How much does it cost?
Starter is £39 a month, Growth £79 and Pro £159, for the whole salon. No setup fee, no contract, and a 7-day free trial without a card. Prices exclude VAT.
Can you build my website and do my SEO as well?
Yes. Our team at NexGen Rank offers one complete package for beauty salons: a website, full local SEO, your Google Business Profile and Lidora, all set up for you. See what's included or book a free call.
Done for you
Want more salon bookings, not just a CRM?
Our team at NexGen Rank can build your website, do your local SEO, look after your Google Business Profile and set up Lidora for you. One package for beauty salons, one team, more enquiries.
A website that wins jobs
Fast, mobile-first, written for your trade and your area, with enquiry and booking forms built in.
Full SEO
Local SEO every month: the pages, keywords and links that put you in front of people searching near you.
Google Business Profile
Set up, optimised and kept active with posts, photos and review requests.
Lidora CRM, set up for you
Every enquiry answered in seconds, followed up and booked in. We set it all up and train your team.
One complete package from NexGen Rank, the team behind Lidora. We talk through what you need on a free call first. The package is arranged and invoiced by NexGen Rank, separately from a Lidora plan.
Turn more DMs into booked clients
Try Lidora free for 7 days. No card needed.