For builders & home improvement
The CRM for builders that keeps big quotes moving
Extensions, loft conversions and renovations take weeks to win. Lidora is a CRM for builders and home improvement companies that keeps every enquiry, site visit, quote and follow-up together, so a £40,000 job never slips through the cracks.
- 7 days free, no card needed
- Set up for building work
- One price for your whole team
In short
Lidora is a CRM for builders and home improvement companies in the UK. It collects enquiries for extensions, loft conversions, garage conversions and renovations in one place, replies straight away, books site visits online and shows the value of every quote waiting for an answer. Plans start at £39 a month for the whole business, with a 7-day free trial.
What to look for in a CRM for builders
- A pipeline with quote values, so you can see how much work is waiting for a decision.
- Notes, photos and files kept with each customer: drawings, plans and site photos.
- Site visit booking, including evenings when homeowners are back from work.
- Follow-ups that keep you in touch while the customer thinks it over.
- Lead sources, so you know whether Facebook, your website or referrals bring the best jobs.
- One price for the team, so your estimator and office manager can both use it.
Sound familiar?
Big jobs, long decisions, easy to lose
Homeowners take time to decide. The builder who stays in touch, politely, is often the one who gets the job.
Long gaps between quote and yes
The quote goes out, the customer goes quiet for three weeks, and then signs with someone who kept in touch.
Details scattered everywhere
Drawings in email, photos on your phone, notes in a diary. Finding them before a meeting takes ages.
Site visits that clash
Two people book the same evening, or nobody confirms the time with the homeowner.
No idea what's in the pipeline
You can't tell how much work is waiting for an answer, so planning the next few months is guesswork.
Your pipeline
Every extension and loft quote, with its value
See every job from first enquiry to signed, with the value of each quote and the total at the top of each stage. Drag a customer along as things move, and record why jobs are won or lost.
- Quote values and win rate
- Won and lost reasons
- Who looks after each customer
- Filter by person to see each estimator's work
Stay in touch
Follow-ups that keep you front of mind
Lidora replies to every new enquiry in seconds and keeps following up until the customer answers. When a quote is out, saved messages let you check in with one tap, and the pipeline shows who you haven’t spoken to in a while.
- Friendly first reply in your name
- Quotes chased automatically after a few days
- Email on every plan, WhatsApp and texts on Growth and Pro
- Every message with a customer in one thread
Site visits
Book site visits without the phone tag
Send your booking link and let homeowners choose a time, including evenings and Saturdays if you offer them. Each visit lands in the team calendar, and the customer gets a reminder the day before.
- Evening and weekend slots if you want them
- Reminders so homeowners are in
- Customers can move their own visit
- Shared calendar for estimators
New in Lidora
More ways Lidora wins you building jobs
Lidora keeps adding the things builders asked for.
Missed calls texted back
Can't answer? The caller gets a text from your business within seconds, can leave a voicemail and becomes a lead (Growth and Pro).
Quotes chased for you
When a quote goes out, Lidora checks in a few days later, and again, until they say yes or no.
WhatsApp from your own number
Your first reply, review and payment requests go out from your business WhatsApp number. You carry on the chat on your phone (Growth and Pro).
Google reviews on autopilot
Every won customer gets your Google review link at the right moment. See and reply to every Google review in Lidora.
Directory leads, in by themselves
Lead emails from Checkatrade, Bark, MyBuilder and others become leads with an instant reply.
Jobs you can share
Click a booking to change it, print a job sheet or send the details to your team on WhatsApp.
Ready-made for you
Set up for building work from day one
Choose “Trades & home services” when you sign up. Lidora arrives with the stages and enquiry questions builders need, plus a booking form for free site visits.
Questions on your enquiry form
- How urgent?
- Property type
- Homeowner?
- Job details
- Access and parking notes
- Interested in finance?
Add your own services, such as extensions, loft conversions, garage conversions and renovations, and custom fields like “Planning permission?” or “Budget”.
Your stages
- New enquiry
- Contacted
- Site visit booked
- Quote sent
- Job won
First message, sent for you
Hi Andrew, thanks for getting in touch about a rear extension. Mark would love to come and have a look. Would an evening this week suit you?
Booking form: Free site visit
How it works
Up and running this week
Start your free trial
Sign up and choose “Trades & home services”. Your CRM is ready with builders’ stages in a minute.
Bring in your enquiries
Connect your website form, Facebook lead ads (Growth and Pro) or Zapier, and add phone enquiries in seconds.
Follow every job through
Book site visits, add quote values and keep in touch until each homeowner decides.
An honest fit
Win the contract in Lidora
Lidora is the part of your business that wins the work. It works alongside the tools you already use to run the jobs.
Lidora does
- Every enquiry and site visit in one place
- Instant replies and follow-ups
- Quote values and a clear pipeline
- Photos, drawings and notes with each customer
- Reports on lead sources and win rate
- Missed calls texted back (Growth and Pro)
- Quotes chased automatically
- Google review requests after every job
Keep your other tools for
- Detailed estimating and take-offs
- Project schedules and site diaries
- Subcontractor and materials orders
- Invoices, stage payments and accounts
Keep your estimating, project and accounting tools for running the build. Lidora gets the job signed.
Plans
Simple prices for builders
Growth suits most building firms: 5 users, automatic WhatsApp and texts, and Facebook lead ads. One price for the whole business.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Price per month | $49£39 | $99£79 | $199£159 |
| Users | 2 | 5 | Unlimited |
| Booking forms | 1 | 3 | Unlimited |
| File storage | 500 MB | 2 GB | 20 GB |
| Leads | Unlimited | Unlimited | Unlimited |
| Leads, pipeline, calendar and quotes | Yes | Yes | Yes |
| Calendar booking box: edit, print and share jobs | Yes | Yes | Yes |
| Email follow-ups after enquiries and quotes | Yes | Yes | Yes |
| Google review requests | Yes | Yes | Yes |
| See and reply to your Google reviews | Yes | Yes | Yes |
| Enquiry forms and website leads | Yes | Yes | Yes |
| Leads from Checkatrade, Bark and other emails | Yes | Yes | Yes |
| Import from CSV or Excel | Yes | Yes | Yes |
| One-tap WhatsApp and calls | Yes | Yes | Yes |
| Custom fields, templates, own logo | Yes | Yes | Yes |
| Media, reports and the monthly results email | Yes | Yes | Yes |
| Team permissions, two-step login, backups | Yes | Yes | Yes |
| Phone app with new-lead alerts | Yes | Yes | Yes |
| Automatic WhatsApp templates | No | 5 | 10 |
| Automatic WhatsApp messages a month (included) | No | 250 | 750 |
| Automatic texts through Twilio | No | Yes | Yes |
| Missed calls texted back | No | Yes | Yes |
| Website chat widget | No | Yes | Yes |
| Surveys | No | Yes | Yes |
| Google reviews widget for your website | No | Yes | Yes |
| Facebook and Instagram lead ads | No | Yes | Yes |
| Smart phone alerts ("still waiting", morning summary) | No | Yes | Yes |
| Marketing spend and cost per lead | No | Yes | Yes |
| Activity log and automatic report emails | No | Yes | Yes |
| No "Powered by Lidora" | No | No | Yes |
| Support | Email and WhatsApp | Priority, same working day | |
| Setup help | Guides | 30-minute setup call | 1-hour setup and training call |
| Setup fee | None | None | None |
| Free trial | 7 days | Upgrade from the trial | Upgrade from the trial |
FAQ
Questions builders ask
What is the best CRM for builders in the UK?
For a small building company, the best CRM is one your team will actually use: quick to add an enquiry, clear about which quotes are waiting, and easy on a phone. Lidora is built for that, from £39 a month for the whole business.
Can I store plans, drawings and photos?
Yes. Each customer has a Media area for photos and files: 500 MB on Starter, 2 GB on Growth and 20 GB on Pro.
Can Lidora track the value of my quotes?
Yes. Add the quote amount to each customer and the pipeline adds up the value in each stage. Reports show your win rate and where your best jobs come from.
Is Lidora project management software?
No. Lidora is for winning the work: enquiries, replies, site visits, quotes and follow-ups. Use your project or job management software to plan and run the build.
Is there a separate page for construction companies?
Yes. This page is for builders working for homeowners. If you work on commercial projects, new builds or tenders, see our CRM for construction companies.
How much does it cost?
Starter is £39 a month, Growth £79 and Pro £159 for the whole business. No setup fee, no contract, and a 7-day free trial without a card. Prices exclude VAT.
Can you build my website and do my SEO as well?
Yes. Our team at NexGen Rank offers one complete package for builders: a website, full local SEO, your Google Business Profile and Lidora, all set up for you. See what's included or book a free call.
Done for you
Want more building jobs, not just a CRM?
Our team at NexGen Rank can build your website, do your local SEO, look after your Google Business Profile and set up Lidora for you. One package for builders, one team, more enquiries.
A website that wins jobs
Fast, mobile-first, written for your trade and your area, with enquiry and booking forms built in.
Full SEO
Local SEO every month: the pages, keywords and links that put you in front of people searching near you.
Google Business Profile
Set up, optimised and kept active with posts, photos and review requests.
Lidora CRM, set up for you
Every enquiry answered in seconds, followed up and booked in. We set it all up and train your team.
One complete package from NexGen Rank, the team behind Lidora. We talk through what you need on a free call first. The package is arranged and invoiced by NexGen Rank, separately from a Lidora plan.
Never lose a big job to silence again
Try Lidora free for 7 days. No card needed.