For aesthetic & skin clinics
The CRM for aesthetic clinics that turns DMs into consultations
Your enquiries arrive from Instagram ads, your website and WhatsApp, often late in the evening. Lidora is a CRM for aesthetic clinics that answers every one in seconds, invites them to book a consultation online, sends reminders that cut no-shows and follows up treatment plans politely.
- 7 days free, no card needed
- Set up for aesthetic clinics
- One price for your whole team
In short
Lidora is a CRM for aesthetic clinics in the UK. It collects enquiries from Instagram and Facebook lead ads, your website and booking forms in one list, replies straight away on WhatsApp, text or email, lets clients book a consultation online with reminders, and follows up each treatment plan until the treatment is booked. Plans start at £39 a month, with a 7-day free trial.
What to look for in a CRM for aesthetic clinics
- WhatsApp first, because that’s how most clients want to talk about treatments.
- Instagram and Facebook lead ads that land in your CRM, not in an ad manager inbox.
- Consultation booking with confirmations and reminders to reduce no-shows.
- Treatment plan follow-up, so interested clients aren’t forgotten after the consultation.
- Medical notes and allergies recorded on the enquiry, with access controls for your team.
- Quiet hours, so automatic messages never arrive at midnight.
Sound familiar?
Lots of interest, not enough bookings
People enquire about treatments when they have a spare minute, often in the evening. If nobody answers until the next afternoon, the moment has passed.
DMs answered too late
An Instagram enquiry at 9pm gets a reply the next day, after they've booked somewhere else.
"How much is it?"
Price questions over chat that never turn into a consultation.
Consultation no-shows
Empty chairs because nobody sent a reminder the day before.
Treatment plans left hanging
A client loves the plan, says they'll think about it, and never hears from you again.
Every enquiry, one list
From ad click to booked treatment
Instagram and Facebook lead ads (Growth and Pro), website forms and booking forms land in one list. Each client moves from new enquiry to consultation booked, treatment plan sent and treatment booked.
- Stages made for clinics
- Treatment plan values and win rate
- Which ads bring clients who actually book
- Leads shared fairly between practitioners and reception
Instant replies
A warm reply in seconds, even at 10pm
When someone enquires, Lidora sends a friendly WhatsApp, text or email in your clinic’s name and invites them to a consultation. Follow-ups continue gently until they reply, and quiet hours keep messages to sensible times.
- WhatsApp and texts on Growth and Pro
- Email follow-ups on every plan
- Quiet hours for evenings and weekends
- Stops as soon as the client replies or opts out
Consultations
Clients book their own consultation
Share a “Book a consultation” link in Instagram replies, on your website and in messages. Clients choose a time, get a confirmation straight away and a reminder the day before.
- Your practitioners and opening hours
- Day-before reminders cut no-shows
- Clients can change or cancel with their own link
- Times shown in the client's own time zone
New in Lidora
More ways Lidora wins you booked consultations
Lidora keeps adding the things aesthetic clinics asked for.
Missed calls texted back
Can't answer? The caller gets a text from your business within seconds, can leave a voicemail and becomes a lead (Growth and Pro).
Quotes chased for you
When a quote goes out, Lidora checks in a few days later, and again, until they say yes or no.
WhatsApp from your own number
Your first reply, review and payment requests go out from your business WhatsApp number. You carry on the chat on your phone (Growth and Pro).
Google reviews on autopilot
Every won customer gets your Google review link at the right moment. See and reply to every Google review in Lidora.
Directory leads, in by themselves
Lead emails from Checkatrade, Bark, MyBuilder and others become leads with an instant reply.
Jobs you can share
Click a booking to change it, print a job sheet or send the details to your team on WhatsApp.
Ready-made for you
Set up for clinics from day one
Choose “Clinics: dental, aesthetics & health” when you sign up. Lidora comes with clinic stages, consultation booking, the questions you ask new clients and polite follow-up messages.
Questions on your enquiry form
- New patient?
- Date of birth
- Best time for appointments
- When would they like to start?
- Interested in payment plans?
- Medical notes / allergies
Add your treatments, such as anti-wrinkle, dermal fillers, skin peels, microneedling and laser hair removal, to see which bring in the most bookings.
Your stages
- New enquiry
- Contacted
- Consultation booked
- Treatment plan sent
- Treatment booked
First message, sent for you
Hi Chloe, thank you for contacting Lumen Skin Clinic 😊 Every treatment starts with a free consultation, so we can check it's right for you. Would you like to book one?
Booking form: Book a consultation
How it works
Booking consultations this week
Start your free trial
Sign up and choose “Clinics: dental, aesthetics & health”. Your clinic CRM is ready in a minute.
Connect your enquiries
Connect Instagram and Facebook lead ads (Growth and Pro), your website form and your booking form.
Fill your diary
Replies go out at once, clients book consultations online and every treatment plan gets a follow-up.
An honest fit
Lidora fills the consultation diary
Lidora is the part of your business that wins the work. It works alongside the tools you already use to run the jobs.
Lidora does
- Every enquiry from ads, website and WhatsApp in one list
- Instant, friendly replies and follow-ups
- Consultation booking with reminders
- Treatment plans, values and win rate
- Which ads bring clients who book
- Missed calls texted back (Growth and Pro)
- Quotes chased automatically
- Google review requests after every job
Keep your other tools for
- Clinical records, consent forms and treatment notes
- Prescriptions
- Taking payments and deposits
- Day-to-day treatment scheduling if you use a clinic system
Keep your clinical and practice management software for patient records and treatments. Lidora handles the enquiry and the first booking.
Plans
Simple prices for aesthetic clinics
Most clinics choose Growth: Instagram and Facebook lead ads plus automatic WhatsApp and texts. Pro removes “Powered by Lidora” from your booking pages.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Price per month | $49£39 | $99£79 | $199£159 |
| Users | 2 | 5 | Unlimited |
| Booking forms | 1 | 3 | Unlimited |
| File storage | 500 MB | 2 GB | 20 GB |
| Leads | Unlimited | Unlimited | Unlimited |
| Leads, pipeline, calendar and quotes | Yes | Yes | Yes |
| Calendar booking box: edit, print and share jobs | Yes | Yes | Yes |
| Email follow-ups after enquiries and quotes | Yes | Yes | Yes |
| Google review requests | Yes | Yes | Yes |
| See and reply to your Google reviews | Yes | Yes | Yes |
| Enquiry forms and website leads | Yes | Yes | Yes |
| Leads from Checkatrade, Bark and other emails | Yes | Yes | Yes |
| Import from CSV or Excel | Yes | Yes | Yes |
| One-tap WhatsApp and calls | Yes | Yes | Yes |
| Custom fields, templates, own logo | Yes | Yes | Yes |
| Media, reports and the monthly results email | Yes | Yes | Yes |
| Team permissions, two-step login, backups | Yes | Yes | Yes |
| Phone app with new-lead alerts | Yes | Yes | Yes |
| Automatic WhatsApp templates | No | 5 | 10 |
| Automatic WhatsApp messages a month (included) | No | 250 | 750 |
| Automatic texts through Twilio | No | Yes | Yes |
| Missed calls texted back | No | Yes | Yes |
| Website chat widget | No | Yes | Yes |
| Surveys | No | Yes | Yes |
| Google reviews widget for your website | No | Yes | Yes |
| Facebook and Instagram lead ads | No | Yes | Yes |
| Smart phone alerts ("still waiting", morning summary) | No | Yes | Yes |
| Marketing spend and cost per lead | No | Yes | Yes |
| Activity log and automatic report emails | No | Yes | Yes |
| No "Powered by Lidora" | No | No | Yes |
| Support | Email and WhatsApp | Priority, same working day | |
| Setup help | Guides | 30-minute setup call | 1-hour setup and training call |
| Setup fee | None | None | None |
| Free trial | 7 days | Upgrade from the trial | Upgrade from the trial |
FAQ
Questions aesthetic clinics ask
What is the best CRM for aesthetic clinics?
For an aesthetic clinic, the best CRM answers enquiries fast (especially from Instagram), books consultations and follows up treatment plans. Lidora does that with a ready-made clinic setup, from £39 a month.
Does Lidora connect to Instagram lead ads?
Yes. On Growth and Pro, Facebook and Instagram lead ads arrive in Lidora within seconds and get an instant reply on WhatsApp, text or email.
Can it reduce consultation no-shows?
Yes. Every booking gets a confirmation and a reminder the day before, and clients can move their own appointment instead of not turning up.
Is client information kept secure?
Lidora uses a secure connection, daily backups, two-step login and team permissions, so you choose who can see what. It's not a clinical records system, so keep consent forms and treatment notes in your clinic software.
Can I send messages about prices on WhatsApp?
Yes. Saved messages make it quick to reply to common questions, including prices, and every conversation is kept with the client.
How much does Lidora cost for a clinic?
Starter is £39 a month, Growth £79 and Pro £159, for the whole clinic rather than per practitioner. No setup fee, no contract, and a 7-day free trial. Prices exclude VAT.
Can you build my website and do my SEO as well?
Yes. Our team at NexGen Rank offers one complete package for aesthetic clinics: a website, full local SEO, your Google Business Profile and Lidora, all set up for you. See what's included or book a free call.
Done for you
Want more booked consultations, not just a CRM?
Our team at NexGen Rank can build your website, do your local SEO, look after your Google Business Profile and set up Lidora for you. One package for aesthetic clinics, one team, more enquiries.
A website that wins jobs
Fast, mobile-first, written for your trade and your area, with enquiry and booking forms built in.
Full SEO
Local SEO every month: the pages, keywords and links that put you in front of people searching near you.
Google Business Profile
Set up, optimised and kept active with posts, photos and review requests.
Lidora CRM, set up for you
Every enquiry answered in seconds, followed up and booked in. We set it all up and train your team.
One complete package from NexGen Rank, the team behind Lidora. We talk through what you need on a free call first. The package is arranged and invoiced by NexGen Rank, separately from a Lidora plan.
Answer every enquiry while it's warm
Try Lidora free for 7 days. No card needed.