For electricians and electrical contractors
The CRM for electricians that turns enquiries into booked jobs
Rewires, consumer units, EV chargers, EICRs and “can you just add a few sockets”. Lidora is a CRM for electricians that keeps every enquiry in one list, replies for you while you’re on the tools, books the survey online and reminds you which quotes need a call.
- 7 days free, no card needed
- Set up for electrical work
- One price for your whole team
In short
Lidora is a CRM for electricians in the UK. It puts every enquiry (rewires, consumer unit upgrades, EV chargers, EICRs and small jobs) into one list, sends an instant reply by WhatsApp, text or email, lets customers book a free survey online and shows the value of every open quote. It costs from £39 a month for the whole business, with a 7-day free trial.
What to look for in a CRM for electricians
- Job type on every enquiry, so a £6,000 rewire never waits behind a light fitting.
- Photos by WhatsApp, so you can see the fuse board before you price the job.
- Survey booking with reminders, so you see the property before you quote.
- Landlord work in one place, so EICR enquiries for several properties stay together.
- A quote pipeline that shows what’s waiting for an answer and what it’s worth.
- Works on your phone, because that’s where you are most of the day.
Sound familiar?
Good at the work, too busy to chase it
You get more enquiries than you can answer on the day. The ones you can’t get back to quickly go to someone else.
Calls you can't take
You can't pick up mid-install, and the customer has rung three other electricians by lunchtime.
Not enough detail to price
An enquiry says "EV charger quote please" and nothing else, so you spend the evening chasing details.
Wasted survey trips
You drive out for a rewire survey and nobody's home, or the job turns out to be tiny.
Quotes nobody chases
Big quotes go out and nobody follows them up, so you never find out why they went cold.
Every enquiry, one list
EV chargers, rewires and EICRs, sorted
Website forms, Facebook and Instagram lead ads and messages arrive in one list with the job type, postcode and the customer’s notes. Your opportunities board shows every survey and quote, with the total value at the top of each column.
- Job type and property details on each lead
- Quote values so you see what's coming in
- Fair sharing of new leads between your electricians
- Notes and photos kept with each customer
Automatic replies
An instant reply that asks the right questions
When someone enquires, Lidora replies in seconds by WhatsApp, text or email and asks for what you need to price it, like a photo of the fuse board or where they park the car. Follow-ups carry on until they reply.
- Ask for photos in the first message
- Email follow-ups on every plan
- Automatic WhatsApp and texts on Growth and Pro
- Stops by itself when the customer replies
Online booking
Surveys booked straight into your diary
Customers choose a survey time from your real availability, get a confirmation and a reminder the day before, and can move it themselves if something comes up. You see every visit in a shared calendar.
- Your hours, your electricians
- Day-before reminders by email or text
- Change or cancel links for customers
- Week and month calendar for the team
New in Lidora
More ways Lidora wins you electrical jobs
Lidora keeps adding the things electricians asked for.
Missed calls texted back
Can't answer? The caller gets a text from your business within seconds, can leave a voicemail and becomes a lead (Growth and Pro).
Quotes chased for you
When a quote goes out, Lidora checks in a few days later, and again, until they say yes or no.
WhatsApp from your own number
Your first reply, review and payment requests go out from your business WhatsApp number. You carry on the chat on your phone (Growth and Pro).
Google reviews on autopilot
Every won customer gets your Google review link at the right moment. See and reply to every Google review in Lidora.
Directory leads, in by themselves
Lead emails from Checkatrade, Bark, MyBuilder and others become leads with an instant reply.
Jobs you can share
Click a booking to change it, print a job sheet or send the details to your team on WhatsApp.
Ready-made for you
Set up for electrical work from day one
Pick “Trades & home services” when you sign up and Lidora comes with stages, enquiry questions and messages that suit electricians. Rename anything in a few clicks.
Questions on your enquiry form
- How urgent?
- Property type
- Homeowner?
- Job details
- Access and parking notes
- Interested in finance?
Add services like full rewire, consumer unit upgrade, EV charger and EICR, so reports show which kind of job you win most.
Your stages
- New enquiry
- Contacted
- Site visit booked
- Quote sent
- Job won
First message, sent for you
Hi Ellie, thanks for your enquiry about an EV charger ⚡ Rob will call you shortly. To price it, could you send a photo of your fuse board and where you park?
Booking form: Free quote visit
How it works
Switched on in an afternoon
Start your free trial
Sign up with your name, business and email and choose “Trades & home services”.
Connect your enquiries
Connect your website form with the WordPress plugin, Zapier or the API. Facebook lead ads connect on Growth and Pro.
Reply and book
Instant replies go out, customers book surveys online, and the phone app tells you about every new lead.
An honest fit
Lidora wins the job. Your other tools run it.
Lidora is the part of your business that wins the work. It works alongside the tools you already use to run the jobs.
Lidora does
- Collects every enquiry and replies straight away
- Asks for photos and details by WhatsApp
- Books surveys online with reminders
- Tracks every quote and its value
- Shows response times and lead sources
- Missed calls texted back (Growth and Pro)
- Quotes chased automatically
- Google review requests after every job
Keep your other tools for
- Electrical certificates (EICR, EIC, minor works)
- Invoices and card payments
- Materials and wholesaler orders
- Accounts and payroll
Use your certification and accounting software for these. Lidora handles the enquiry, the follow-up and the “yes”.
Plans
Simple prices for electricians
Sole traders often start on Starter. Teams with a few vans choose Growth for automatic WhatsApp and texts. One price for everyone.
| Feature | Starter | Growth | Pro |
|---|---|---|---|
| Price per month | $49£39 | $99£79 | $199£159 |
| Users | 2 | 5 | Unlimited |
| Booking forms | 1 | 3 | Unlimited |
| File storage | 500 MB | 2 GB | 20 GB |
| Leads | Unlimited | Unlimited | Unlimited |
| Leads, pipeline, calendar and quotes | Yes | Yes | Yes |
| Calendar booking box: edit, print and share jobs | Yes | Yes | Yes |
| Email follow-ups after enquiries and quotes | Yes | Yes | Yes |
| Google review requests | Yes | Yes | Yes |
| See and reply to your Google reviews | Yes | Yes | Yes |
| Enquiry forms and website leads | Yes | Yes | Yes |
| Leads from Checkatrade, Bark and other emails | Yes | Yes | Yes |
| Import from CSV or Excel | Yes | Yes | Yes |
| One-tap WhatsApp and calls | Yes | Yes | Yes |
| Custom fields, templates, own logo | Yes | Yes | Yes |
| Media, reports and the monthly results email | Yes | Yes | Yes |
| Team permissions, two-step login, backups | Yes | Yes | Yes |
| Phone app with new-lead alerts | Yes | Yes | Yes |
| Automatic WhatsApp templates | No | 5 | 10 |
| Automatic WhatsApp messages a month (included) | No | 250 | 750 |
| Automatic texts through Twilio | No | Yes | Yes |
| Missed calls texted back | No | Yes | Yes |
| Website chat widget | No | Yes | Yes |
| Surveys | No | Yes | Yes |
| Google reviews widget for your website | No | Yes | Yes |
| Facebook and Instagram lead ads | No | Yes | Yes |
| Smart phone alerts ("still waiting", morning summary) | No | Yes | Yes |
| Marketing spend and cost per lead | No | Yes | Yes |
| Activity log and automatic report emails | No | Yes | Yes |
| No "Powered by Lidora" | No | No | Yes |
| Support | Email and WhatsApp | Priority, same working day | |
| Setup help | Guides | 30-minute setup call | 1-hour setup and training call |
| Setup fee | None | None | None |
| Free trial | 7 days | Upgrade from the trial | Upgrade from the trial |
FAQ
Questions electricians ask
What is the best CRM for electricians?
A good CRM for electricians replies to enquiries quickly, collects the details you need to price a job and shows which quotes need chasing. Lidora does all three and works on your phone, from £39 a month for the whole business.
Can I use Lidora for EICR and landlord work?
Yes. Each enquiry can hold the property details and notes, and you can keep landlords' enquiries for several properties on one customer. Lidora doesn't produce the certificate itself, so keep using your certification software for that.
Can customers book a survey online?
Yes. Every plan includes booking forms (1, 3 or unlimited). Customers pick a time from your availability, get a confirmation and a reminder, and the visit appears in your calendar.
Does Lidora send WhatsApp messages?
Yes. On Growth and Pro, approved WhatsApp messages go out automatically from your own WhatsApp Business number through Meta's official API: the first reply to new leads, review and payment requests and offers (5 templates and 250 messages a month on Growth, 10 and 750 on Pro, included). The chat carries on in WhatsApp on your phone. On every plan you can open WhatsApp from a customer's page with a saved message ready to send.
Is it suitable for a one-person business?
Yes. Starter covers 2 users, so a sole trader and an office helper can share it. You can move up to Growth or Pro as you take on more electricians.
Is there a contract?
No. Plans are monthly or yearly with no contract and no setup fee, and you can cancel any time from your CRM. Start with a 7-day free trial, no card needed.
Can you build my website and do my SEO as well?
Yes. Our team at NexGen Rank offers one complete package for electricians: a website, full local SEO, your Google Business Profile and Lidora, all set up for you. See what's included or book a free call.
Done for you
Want more electrical jobs, not just a CRM?
Our team at NexGen Rank can build your website, do your local SEO, look after your Google Business Profile and set up Lidora for you. One package for electricians, one team, more enquiries.
A website that wins jobs
Fast, mobile-first, written for your trade and your area, with enquiry and booking forms built in.
Full SEO
Local SEO every month: the pages, keywords and links that put you in front of people searching near you.
Google Business Profile
Set up, optimised and kept active with posts, photos and review requests.
Lidora CRM, set up for you
Every enquiry answered in seconds, followed up and booked in. We set it all up and train your team.
One complete package from NexGen Rank, the team behind Lidora. We talk through what you need on a free call first. The package is arranged and invoiced by NexGen Rank, separately from a Lidora plan.
Get back to every enquiry first
Try Lidora free for 7 days. No card needed.